Job details
Job type
Full-time
Full job description
Company:Driven Brands
We invite you to join us at Driven Brands!
Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
With over 4,500 centers in 15 countries, Driven Brands is the parent company of some of North America’s leading automotive service brands including Take 5 Oil Change, Take 5 Car Wash, Driven Glass, Meineke, Maaco, CARSTAR, and more. Our network services over 50 million vehicles annually and generates more than $5 billion in system-wide sales each year.
Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.
JOB DESCRIPTION:
The Senior Marketing Manager will be responsible for the development and deployment of new unit, franchise, & local marketing plans for Take 5 Oil Change as it continues to grow its footprint across the US, as well as assist in leading and developing a team of field marketing professionals.
Responsibilities
- Planning, managing and delivering multi-channel store opening campaigns through all conduits, i.e. email, print, digital media (search, social, display, video)
- P&L ownership of all new unit opening funds
- Cross functionally work with media and promotions to optimize opening strategy
- Management of external vendors and internal team to execute grand opening marketing plans
- Address opportunities for local shop marketing based on unique barriers to penetration
- Execution and further development of local marketing playbook for franchises and new corporate locations
- Development and cadence for franchise and corporate field team communication for grand opening and ongoing performance reviews
- Be influential in presenting and gaining support for plans across multiple constituents such as operations, franchises and executive leadership
- Highly articulate in both oral and written communications, with the interpretive/ analytical skills to convert charts, graphs and research findings into a story appropriate for leadership level audiences
Qualifications:
- Bachelor’s degree in marketing, finance, economics, engineering or related field; Preferred MBA or commensurate experience.
- 5+ years of relevant experience, 2-3 years experience as a Brand Marketing Manager; Strong marketing background with proven results
- Experienced in leadership & people management
- Conceptualization and implementation skills relating to new strategies
- Proficient analytical problem-solving skills – ability to translate data into actionable marketing plans
- Solid knowledge of franchise operations a plus
- Strong written and verbal communication skills
- Collaborative working style to interface with multiple business partners
- Ability to create and deliver presentations to senior management/leaders