Cover Letter Guide

A cover letter is a marketing document that is just as important as your resume. The purpose of the cover letter is to build interest in your resume and to generate interviews. It allows you to:
• Demonstrate your knowledge of the company
• Mention the connections you made within the company
• Exhibit relevant experiences, skill sets, and your ability to communicate effectively
• Express your enthusiasm and highlight your most attractive features as a potential employee
The bottom line is that a well thought out, tailored and brief cover letter is a polite way to show your interest, skills, and previous networking connections to the company. However, do no harm! A well-written letter can help you stand out. A poorly written letter can do the same, only negatively.