Job details
Job type
Part-time
Full-time
Full job description
JOB OVERVIEW:
This position is responsible for developing plans and executing projects & initiatives that support short and long-term marketing strategies of the brand. In collaboration with key business partners (e.g., Consumer Insights, Finance, Enterprise Digital Marketing, CRM, etc.), he/she ensures that relevant, effective projects and initiatives are delivered. The ABM works with vendor partners, agencies, and his/her team in delivering projects that support the brand promise. The ABM works closely with Brand and Digital Marketing teams to develop email strategy and content, optimize the online brand experience, execute local marketing projects, and collaborate on other Brand Team initiatives. The ABM also serves as the lead in managing the marketing budget process and annual planning. Although ABMs positions are dedicated to a single brand, Darden values diversity of experiences for growth and development, and ABMs should expect to transition through different brands and marketing roles as they progress through their career.
ROLES AND RESPONSIBILITIES:
- Develops and nurtures cross-functional relationships to exchange information and support ongoing projects and initiatives
- Develops and uses project timelines and calendars
- Uses feedback from Darden teams (e.g., Operations, Consumer Insights) to ensure that new products support operations excellence
- Develops briefs to provide ongoing communications support on project status to ensure leadership alignment
- Communicates results of marketing projects and initiatives; identifies implications for the brand and provides recommendations for future actions
- Manages creative and initiatives for various marketing communications (e.g., web and mobile app, email, local marketing support, gift cards)
- Executes brand marketing projects and initiatives by applying an understanding of consumer, market, and industry trends
- Collaborates with others to ensure that marketing strategies and action plans are aligned with financial models and business models
- Organizes, monitors, and controls projects to ensure engagement, commitment, and risk management
- Ensures that promotions, offerings, items, platforms, and/or advertising/communication messages support the brand identity and are aligned with the brand; protects intellectual properties of the brand
- Monitors and analyzes key brand performance metrics
- Supports budgeting, contract agreements, and invoice payment for vendor/agency-related work
REQUIRED TECHNICAL SKILLS:
- 3+ years of relevant work experience with at least one year in a Brand Marketing role preferred
- Knowledge and comfort with the use of computers and various programs and information systems
REQUIRED EDUCATION:
- Bachelor’s degree in business, marketing, or a related field required; MBA preferred
OTHER KEY QUALIFICATIONS:
- Ability to adapt communication style to cater effectively to specific audiences
- Ability to analyze and evaluate information, communicate (verbal and written) with clarity in the business environment
- Ability to exercise appropriate judgement by using information and knowledge to make timely, effective decisions
- Ability to prioritize and re-prioritize various job activities/tasks, including the ability to multi-task when necessary
- Ability to work independently and with minimal supervision
- Organization and time management skills with the ability to organize, plan, and follow-up with tasks
PREFERRED SKILLS AND EXPERIENCE:
- Ability to mentor and train others on work processes/procedures
