Build and Manage Employer Relationships in 12twenty

12twenty can help you do more than find jobs and events. It can also support one of the most important parts of recruiting: researching employers, keeping track of contacts, and following up thoughtfully after conversations.

Research Employers Before Events

Before attending an employer event, coffee chat, interview, or networking opportunity, spend a few minutes reviewing the employer’s profile in 12twenty.

Employer profiles can help you quickly see information such as:

  • Company details
  • Upcoming events
  • Current job postings
  • Employer contacts

Use that information to prepare stronger questions and better understand how the organization is engaging with Rice Business.

If an employer is especially relevant to your search, favorite the employer so you can easily return to it later and continue tracking its activity.

Track Employer Contacts

As you meet recruiters, alumni, and other professionals through recruiting, use 12twenty to help keep track of those relationships.

Favorite contacts you want to remember or reconnect with, especially after employer events, coffee chats, interviews, and networking conversations.

You can also use Notes or Tasks to capture helpful context, such as:

  • Where you met the person
  • What you discussed
  • Any advice or information they shared
  • When you plan to follow up
  • Any next steps you agreed on

Keeping a few notes can make future outreach more personal and help you avoid relying on memory once recruiting gets busy.

Use Tasks for Follow-Up

A strong follow-up can help turn a brief interaction into an ongoing professional relationship.

Use the Tasks feature to create reminders after:

  • Coffee chats
  • Networking events
  • Employer presentations
  • Interviews
  • Applications
  • Alumni conversations

For example, after meeting a recruiter at Energy Networking Night, you might create a task that says:

“Follow up with the recruiter after Early Networking Night.”

Tasks can help you turn good intentions into action and make sure important conversations do not get lost among other recruiting commitments.

Use 12twenty Alongside Your Broader Search

12twenty should be a core part of your recruiting strategy, but it should not be the only place you look for opportunities or build relationships.

Your broader search should also include resources such as:

  • Employer career sites
  • Networking with recruiters and professionals
  • Rice Business alumni
  • LinkedIn
  • Professional associations
  • Industry-specific job boards and resources

Think of 12twenty as one important part of a larger recruiting ecosystem. Use it to identify employers, prepare for interactions, track contacts, and stay organized, while continuing to build relationships and explore opportunities beyond the platform.

The strongest recruiting strategy combines good research, consistent follow-up, and multiple sources of information. Use 12twenty to help connect those pieces and keep your employer engagement organized throughout your search.

By Tyler L. Hough
Tyler L. Hough Director, Employer Engagement